We hear that we should be everywhere.
We should be on Facebook, Twitter, Instagram, Pinterest and tik-tok. Last year it was Periscoping and Blabbing, and now we should use Facebook, instagram live and Reels!
We stress over blogging every week – no let’s make that a vlog – what if we make it a podcast!
And we also need to write a book. And we need to be speaking and attending all these conferences and events all around the world because networking is essential.
Then we need to be hosting webinars, having free clarity sessions, asking for referrals, doing all the things to build our business.
Table of Contents
ToggleIt’s overwhelming isn’t it?
Understand what strategies are the right ones to grow your unique business.
Without this clarity and focus in your marketing, it’s nearly impossible to gain real momentum in your business & adding more tips and tricks and tactics simply dilutes all the effort you put into a marketing strategy.
Know Your Strengths
our strengths are our competitive advantage!
Your strengths are how you can differentiate yourself from everyone else doing similar work. When you tap into your strengths, you get laser focused on what you do best. You stand out – something you can’t do when you’re spreading your energy across too many marketing tactics.
Map the terrain
When you map the terrain, you are identifying all of your marketing options — from websites to email marketing to flyers and billboards.
You want to start by making a list of all potential marketing channels that you would entertain if you had an unlimited budget.
- Landing pages.
- Email marketing.
- Live chat.
- Podcast.
- Whitepapers and success stories.
- Blogging.
· Social media.
· Website
Learn more about your customer or client
Depending on your industry and product or service scope, you might have only one or 100 buyer personas.
To begin building your buyer persona:- What is their marital status?
- Do they have children? How many?
- What do they do for work?
- Where do they look for product/service recommendations?
- Do they own a Smart phone, a tablet, or both?
· How often do they show on something fun or extravagant?
· What is their education level?
Putting it all together
Now, you find yourself at a point where you have a full list of potential marketing channels, a drilled-down buyer persona to steer your messaging and marketing decisions, and a way to identify potential marketing pitfalls or scams that can hurt instead help your brand.
The real secret to long-term success is not just understanding and building on your strengths. It’s doubling down on what is working for you and staying consistent.
Just remember – there is a LOT more upside for you (aka higher ROI) when you dive into learning how a strategy really works then refining it over time.
Your Business may need to go through a trial and error phase to figure out which channels can produce sustainable growth.
Here are some channels to choose from:
Search Engine Optimization (SEO) – This includes on-page SEO and off-page SEO tactics aimed to help you bring in organic traffic from search engines.
Content Marketing – This includes publishing, optimizing and sharing educational content that draws search traffic, links and followers.
Social Media Marketing – This includes the act of building engagement on established platforms and networks such as Facebook, instagram, Twitter, LinkedIn, snapchat and Tiktok as well as targeted industry platforms.
Online Advertising – This includes the use of pay-per-click platforms, social networks, display ads and retargeting.
Influencer Marketing – This includes the practice of building relationships with individuals and outlets that can influence pre-established communities.
Now that you have a better understanding of the channels available to you, look at your business and determine your most effective channel.
Bottom line; be sure to attribute the right efforts to the right channels.