{"id":10922,"date":"2023-08-09T14:55:30","date_gmt":"2023-08-09T12:55:30","guid":{"rendered":"https:\/\/ofxegypt.com\/?p=10922"},"modified":"2023-08-09T15:10:08","modified_gmt":"2023-08-09T13:10:08","slug":"10-%d8%a7%d8%b3%d8%a8%d8%a7%d8%a8-%d9%84%d8%a7%d8%ae%d8%aa%d9%8a%d8%a7%d8%b1-%d8%a7%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%ac%d9%88%d8%ac%d9%84-google-ads-%d9%84%d9%85%d8%b4%d8%b1%d9%88%d8%b9%d9%83","status":"publish","type":"post","link":"https:\/\/ofxegypt.com\/en\/10-%d8%a7%d8%b3%d8%a8%d8%a7%d8%a8-%d9%84%d8%a7%d8%ae%d8%aa%d9%8a%d8%a7%d8%b1-%d8%a7%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%ac%d9%88%d8%ac%d9%84-google-ads-%d9%84%d9%85%d8%b4%d8%b1%d9%88%d8%b9%d9%83\/","title":{"rendered":"7 \u0627\u0633\u0628\u0627\u0628 \u062a\u062c\u0639\u0644\u0643 \u062a\u0641\u0636\u0644 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644- google ads \u0644\u0645\u0634\u0631\u0648\u0639\u0643 \u0648 \u0634\u0631\u0643\u062a\u0643"},"content":{"rendered":"
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  • \n

    \u062c\u0648\u062c\u0644 \u064a\u0639\u062a\u0628\u0631 \u0627\u0648\u0644 \u0648 \u0627\u0647\u0645 \u0627\u062f\u0627\u0629 \u0628\u062d\u062b  
    \u0627\u0633\u0628\u0627\u0628 \u062a\u062c\u0639\u0644\u0643 \u062a\u0641\u0636\u0644 \u0627\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644 <\/strong><\/h2>\n<\/li>\n<\/ul>\n

     \u062c\u0648\u062c\u0644 \u0644\u0645 \u062a\u0639\u062f \u0645\u062c\u0631\u062f \u0627\u062f\u0627\u0629 \u0628\u062d\u062b \u0628\u0644 \u0627\u0635\u0628\u062d\u062a \u0645\u0627\u0631\u0643\u0629 \u0645\u0633\u062c\u0644\u0629 \u0648  \u0641\u0639\u0644 \u0645\u062a\u0639\u0627\u0631\u0641 \u0639\u0644\u064a\u0647 (GOOGLE IT ) \u0641\u064a \u0642\u0627\u0645\u0648\u0633 Merriam Webster<\/span><\/p>\n

    \u0641\u0623\u064a \u0634\u062e\u0635 \u0639\u0646\u062f\u0645\u0627 \u064a\u062d\u062a\u0627\u062c \u0627\u0644\u0627\u062c\u0627\u0628\u0629 \u0639\u0644\u0649 \u0633\u0624\u0627\u0644 \u0645\u062b\u0644 ” \u0627\u0641\u0636\u0644 \u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0641\u064a \u0645\u0635\u0631” \u0627\u0648  ” \u0627\u0641\u0636\u0644 \u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0641\u064a \u0627\u0644\u0645\u0639\u0627\u062f\u064a”<\/span><\/p>\n

    \u0641\u0647\u0648 \u0641\u0642\u0637 \u064a\u0643\u062a\u0628 \u0647\u0630\u0627 \u0627\u0644\u0633\u0624\u0627\u0644 \u0641\u064a \u062e\u0627\u0646\u0629 \u0627\u0644\u0628\u062d\u062b \u0648 \u064a\u062a\u0648\u0644\u064a \u062c\u0648\u062c\u0644 \u0628\u0627\u0642\u064a \u0627\u0644\u0645\u0647\u0645\u0629 \u0628\u0627\u0644\u0639\u062b\u0648\u0631 \u0639\u0644\u0649 \u0625\u062c\u0627\u0628\u0627\u062a \u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u0644\u0628\u0627\u062d\u062b \u062f\u0648\u0646 \u063a\u064a\u0631\u0647 \u0648 \u064a\u0631\u0634\u062d \u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u0644\u0627\u062c\u0627\u0628\u0629 \u0633\u0624\u0627\u0644\u0647 , \u0639\u0628\u0631\u0647 \u064a\u0633\u062a\u0637\u064a\u0639 \u0627\u0644\u0639\u0645\u064a\u0644 \u0623\u0646 \u064a\u0635\u0644 \u0644\u062a\u0631\u0634\u064a\u062d\u0627\u062a \u0639\u0646 \u0623\u0641\u0636\u0644 \u0634\u0631\u0643\u0629 \u0641\u064a \u062a\u0635\u0645\u064a\u0645\u0627\u062a \u0627\u0644\u062f\u064a\u0643\u0648\u0631\u0627\u062a \u0627\u0648 \u0627\u0641\u0636\u0644 \u0634\u0631\u0643\u0629 \u0644\u062a\u0635\u0646\u064a\u0639 \u0627\u0644\u0645\u0637\u0627\u0628\u062e  <\/span><\/p>\n

    \u0627\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644 \u062a\u0648\u0641\u0631 \u0644\u0643 \u0639\u062f\u0629 \u0645\u0645\u064a\u0632\u0627\u062a \u0644\u062a\u062d\u0635\u0644 \u0639\u0644\u064a \u0627\u0641\u0636\u0644 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0645\u0646 \u062d\u0645\u0644\u0627\u062a\u0643 \u0627\u0644\u0627\u0639\u0644\u0627\u0646\u064a\u0629 , \u0633\u0646\u0637\u0631\u062d \u0639\u0644\u064a\u0643 7 \u0645\u0646\u0647\u0627 \u062e\u0644\u0627\u0644 \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u0627\u0644 <\/span><\/p>\n

    \u0627\u0639\u0644\u0627\u0646\u0627\u062a google \u062a\u0639\u0637\u064a\u0643 \u0646\u062a\u0627\u0626\u062c \u0623\u0633\u0631\u0639 <\/span><\/h1>\n

      \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0627\u0644\u0640SEO \u0627\u0648 \u062a\u062d\u0633\u064a\u0646 \u0646\u062a\u0627\u0626\u062c \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0630\u064a \u064a\u0639\u0637\u064a\u0643 \u0646\u062a\u0627\u0626\u062c \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0645\u062f\u0649 \u0648\u0639\u0644\u0649 \u0628\u0639\u062f \u0639\u062f\u0629 \u0623\u0634\u0647\u0631 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u0645\u0633\u062a\u0645\u0631 \u0641\u0625\u0646 google ads \u064a\u0648\u0641\u0631 \u0639\u0644\u064a\u0643 \u0627\u0644\u0627\u0646\u062a\u0638\u0627\u0631 \u0648 \u064a\u0642\u0631\u0628\u0643 \u0644\u0639\u0645\u0644\u0627\u0626\u0643 \u0623\u0643\u062b\u0631<\/span><\/p>\n

      \n
    • \n

      \u0627\u0639\u0644\u0627\u0646\u0627\u062a google \u062a\u0633\u0627\u0639\u062f\u0643 \u0644\u062a\u0635\u0644 \u0623\u0633\u0631\u0639 \u0644\u0639\u0645\u0644\u0627\u0626\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u064a\u0646 <\/h1>\n<\/li>\n<\/ul>\n

      \u0639\u0646\u062f \u0628\u062f\u0623 \u0627\u0644\u0639\u0645\u0644 \u0639\u0644\u0649 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644 – google ads \u064a\u0645\u0643\u0646\u0643 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0645\u0647\u062a\u0645\u064a\u0646 \u0628\u0645\u0646\u062a\u062c\u0643 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0633\u062c\u0644 \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u062e\u0627\u0635 \u0628\u0647\u0645 \u0623\u0648 \u0632\u064a\u0627\u0631\u0629 \u0635\u0641\u062d\u0627\u062a \u0645\u0639\u064a\u0646\u0629.<\/span><\/h5>\n

       \u0648 \u0628\u0627\u0644\u062a\u0627\u0644\u064a \u0633\u064a\u0643\u0648\u0646 \u0627\u0639\u0644\u0627\u0646\u0643 \u0645\u0631\u0626\u064a\u064b\u0627 \u0641\u0642\u0637 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u064a\u0646 \u0648 \u0644\u0646 \u062a\u0636\u064a\u0639 \u0627\u0644\u0623\u0645\u0648\u0627\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u062e\u0627\u0637\u0626.<\/span><\/p>\n

      \u064a\u062a\u0639\u0631\u0641 \u0639\u0644\u064a\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062c\u062f\u062f \u0623\u0648 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646<\/span><\/p>\n

        \n
      • \n

        \u064a\u0645\u0643\u0646\u0643 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u062a\u0648\u0639\u064a\u0629 \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629  \u0628\u064a\u0646 \u0627\u0644\u062c\u0645\u0647\u0648\u0631.<\/h2>\n<\/li>\n<\/ul>\n

         \u0639\u0646\u062f \u0638\u0647\u0648\u0631 \u0645\u0648\u0642\u0639\u0643 \u0641\u064a \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0628\u062d\u062b  \u064a\u0631\u0649 \u0627\u0644\u0646\u0627\u0633 \u0627\u0633\u0645 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u0648 \u0645\u0639 \u062a\u0643\u0631\u0627\u0631 \u0638\u0647\u0648\u0631\u0647\u0627 \u064a\u0634\u0639\u0631 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0628\u0627\u0644\u0641\u0629 \u0646\u062d\u0648 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 , \u0647\u0630\u0627 \u064a\u0633\u0627\u0647\u0645 \u0641\u064a \u0628\u0646\u0627\u0621 \u0627\u0644\u062b\u0642\u0629 \u0648\u0627\u0644\u0627\u0639\u062a\u0631\u0627\u0641 \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u064a\u0632\u064a\u062f \u0641\u0631\u0635\u0629 \u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u062c\u062f\u064a\u062f \u0625\u0644\u0649 \u0639\u0645\u0644\u0627\u0621 \u0641\u0639\u0644\u064a\u064a\u0646.<\/span><\/p>\n

         <\/span><\/p>\n

          \n
        • \n

           \u062a\u062a\u0645\u0643\u0646 \u0645\u0646 \u0642\u064a\u0627\u0633 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0628\u062f\u0642\u0629<\/h2>\n<\/li>\n<\/ul>\n
           <\/div>\n

          \u0642\u064a\u0627\u0633 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u064a\u0639\u062f \u0623\u0643\u062b\u0631 \u0633\u0647\u0648\u0644\u0629 \u0645\u0646 \u062f\u0627\u062e\u0644  Google ads  \u062e\u0635\u0648\u0635\u0627 \u0627\u0630\u0627 \u0643\u0646\u062a \u062a\u0639\u0644\u0645 \u0628\u0639\u0636 \u0627\u062e\u062a\u0635\u0627\u0631\u0627\u062a \u0627\u0644\u0642\u064a\u0627\u0633 KPIs  \u0645\u062b\u0644 \u0627\u0644\u0640 CPC – CPM – CPA  <\/h3>\n
           <\/div>\n
          Cost per click (CPC) <\/div>\n
           <\/div>\n
          \u062a\u0639\u062a\u0645\u062f \u0647\u0630\u0647 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0639\u0644\u0649 \u0639\u062f\u062f \u0627\u0644\u0646\u0642\u0631\u0627\u062a \u0639\u0644\u0649 \u0625\u0639\u0644\u0627\u0646\u0643. \u062a\u062f\u0641\u0639 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0641\u0642\u0637 \u0639\u0646\u062f\u0645\u0627 \u064a\u0632\u0648\u0631 \u0634\u062e\u0635 \u0645\u0627 \u0645\u0648\u0642\u0639\u0647\u0627. \u062a\u0632\u064a\u062f \u0639\u0631\u0648\u0636 CPC \u0627\u0644\u0623\u0639\u0644\u0649 \u0645\u0646 \u0641\u0631\u0635 \u0627\u0644\u0638\u0647\u0648\u0631 \u0641\u064a \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0628\u062d\u062b.<\/div>\n
          Cost per impression (CPM)<\/div>\n
           <\/div>\n
          \u064a\u0639\u062a\u0645\u062f \u0647\u0630\u0627 \u0639\u0644\u0649 \u0645\u062f\u0629 \u0639\u0631\u0636 \u0625\u0639\u0644\u0627\u0646\u0643 \u0639\u0644\u0649 \u0646\u062a\u0627\u0626\u062c \u0645\u062d\u0631\u0643 \u0628\u062d\u062b Google. \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u062a\u062e\u062a\u0627\u0631\u0647\u0627 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0647\u062a\u0645 \u0628\u0638\u0647\u0648\u0631 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0644\u062c\u0645\u0647\u0648\u0631 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0627\u0644\u0646\u0642\u0631\u0627\u062a<\/div>\n
          Cost per action (CPA) <\/div>\n
           <\/div>\n
          \u0647\u0630\u0627 \u0647\u0648 \u0627\u0644\u0645\u0639\u062f\u0644 \u0627\u0644\u0630\u064a \u062a\u062f\u0641\u0639\u0647 \u0627\u0644\u0634\u0631\u0643\u0629 \u0644\u0643\u0644 \u0625\u062c\u0631\u0627\u0621 \u0645\u0643\u062a\u0645\u0644 \u0645\u062b\u0644 \u0627\u0644\u0636\u063a\u0637 \u0639\u0644\u0649 \u0632\u0631 \u0645\u0639\u064a\u0646 \u0623\u0648 \u062a\u0633\u062c\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0648 \u0627\u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u0622\u0646<\/div>\n
          ,\u064a\u062a\u0645 \u0627\u062d\u062a\u0633\u0627\u0628 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0628\u0639\u062f \u0627\u0644\u0646\u0642\u0631 \u0639\u0644\u0649 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u060c \u0648 \u0647\u0648 \u0623\u064a\u0636\u0627 \u0645\u0639\u0631\u0648\u0641 \u0623\u064a\u0636\u064b\u0627 \u0628\u0627\u0633\u0645 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 conversion<\/div>\n
           <\/div>\n
            \n
          • \n

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