{"id":8643,"date":"2022-08-14T16:55:09","date_gmt":"2022-08-14T14:55:09","guid":{"rendered":"https:\/\/ofxegypt.com\/?p=8643"},"modified":"2022-08-30T16:33:19","modified_gmt":"2022-08-30T14:33:19","slug":"why-be-everywhere-is-a-bad-marketing-advice","status":"publish","type":"post","link":"https:\/\/ofxegypt.com\/en\/why-be-everywhere-is-a-bad-marketing-advice\/","title":{"rendered":"Why \u201cBe Everywhere\u201d Is a Bad Marketing Advice."},"content":{"rendered":"
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We hear that we should be everywhere.
We should be on Facebook, Twitter, Instagram, Pinterest and tik-tok. Last year it was Periscoping and Blabbing, and now we should use Facebook, instagram live and Reels!
We stress over blogging every week \u2013 no let\u2019s make that a vlog \u2013 what if we make it a podcast!
And we also need to write a book. And we need to be speaking and attending all these conferences and events all around the world because networking is essential.
Then we need to be hosting webinars, having free clarity sessions, asking for referrals, doing all the things to build our business.<\/h5>\n

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It\u2019s overwhelming isn\u2019t it?<\/strong><\/em><\/h3>\n

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Understand what strategies are the right ones to grow your unique business.
Without this clarity and focus in your marketing, it\u2019s nearly impossible to gain real momentum in your business & adding more tips and tricks and tactics simply dilutes all the effort you put into a marketing strategy.<\/h5>\n

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Know Your Strengths<\/strong><\/h3>\n

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our strengths are our competitive advantage!<\/em><\/h5>\n\n
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Your strengths are how you can differentiate yourself from everyone else doing similar work. When you tap into your strengths, you get laser focused on what you do best. You stand out \u2013 something you can\u2019t do when you\u2019re spreading your energy across too many marketing tactics.<\/h5>\n
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Map the terrain

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 When you map the terrain, you are identifying all of your marketing options \u2014 from websites to email marketing to flyers and billboards.<\/h2>\n

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You want to start by making a list of all potential marketing channels that you would entertain if you had an unlimited budget.

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