{"id":8928,"date":"2022-08-22T16:57:12","date_gmt":"2022-08-22T14:57:12","guid":{"rendered":"https:\/\/ofxegypt.com\/?p=8928"},"modified":"2022-08-25T12:18:08","modified_gmt":"2022-08-25T10:18:08","slug":"branding-brand-development","status":"publish","type":"post","link":"https:\/\/ofxegypt.com\/en\/branding-brand-development\/","title":{"rendered":"Branding & Brand development"},"content":{"rendered":"
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<\/p>\n

Branding is Your Brand Defined<\/h2>\n

<\/p>\n

A professional services branding is best understood as your firm\u2019s reputation and it\u2019s visibility in the marketplace. The strength of your brand can be measured as\u00a0<\/strong>Reputation X Visibility.<\/h5>\n
<\/h5>\n
There is another important dimension of your brand as well: how relevant it is to your target client audience.<\/strong><\/h5>\n

<\/p>\n

Your brand is perhaps your professional services firm\u2019s most valuable asset. If this is true, then developing a stronger brand is your most important task (that\u2019s why we developed our\u00a0brand building guide).<\/h2>\n

\u00a0<\/p>\n

What is Brand Development?<\/h4>\n

<\/p>\n

it’s the process of creating and strengthening your professional services .<\/h5>\n

\u00a0<\/p>\n

As we help firms develop their brands, we divide the process into three phases.<\/h5>\n

\u00a0<\/p>\n

<\/h5>\n
    \n
  • \n
    The first phase is getting your strategy right and aligned with your business objectives.<\/h5>\n<\/li>\n
  • \n
    Second is developing all the tools you will need to communicate the brand, such as your logo, tagline and website.<\/h5>\n<\/li>\n
  • \n
    Finally, there is the phase of strengthening your newly developed or updated brand.<\/h5>\n<\/li>\n<\/ul>\n

    <\/p>\n

    Why Do You Need a Brand Strategy?\u00a0<\/h2>\n

    \u00a0<\/p>\n

    <\/p>\n

    When you don\u2019t know who you are, why you exist, what you believe in, or what you\u2019re trying to achieve, your business suffers. From customer communication issues to employee retention, a lack of brand strategy causes problems at every level of an organization.\u00a0<\/h5>\n

    \u00a0<\/p>\n

    <\/p>\n

    When you have no strategy\u2026<\/h2>\n

    <\/p>\n

    You don\u2019t understand your purpose, vision, mission, or values, so you make marketing and business decisions that don\u2019t reflect them.\u00a0<\/h5>\n

    \u00a0<\/p>\n

    <\/h5>\n
    You don\u2019t have a documented marketing plan, but you hope that whatever you\u2019re doing will work.\u00a0 \u00a0<\/h5>\n

    \u00a0<\/p>\n

    <\/p>\n

    Your team is fractured by disunity, confusion, and conflict, making it hard for employees to feel engaged and interested.\u00a0<\/h5>\n

    \u00a0<\/p>\n

    <\/h5>\n
    You don\u2019t have cohesive messaging, so your content tends to be inconsistent at best, and contradictory at worst. As a result, it\u2019s difficult to attract people who share your values (customers, employees, etc.).<\/h5>\n

    \u00a0<\/p>\n

    <\/h5>\n
    You can\u2019t clearly articulate your brand, and as a result, you can\u2019t carve out a discernible place in the market.<\/h5>\n

    \u00a0<\/p>\n

    <\/h5>\n
    In short, without a brand strategy, you lose.\u00a0<\/h5>\n

    <\/p>\n

    What to Know Before You Start Your Brand Strategy<\/h5>\n

    <\/p>\n

    If you\u2019re starting your brand strategy from scratch (or trying to do things the \u201cright\u201d way this time), there are two key pieces of information you need to know beforehand. (If you\u2019ve done your business strategy, you know these already.) They are:<\/h5>\n

    <\/p>\n

    1) Who You\u2019re For<\/h3>\n

    <\/p>\n

    Who are you trying to sell to? What do they need\/want? How are their needs not being met?<\/h5>\n

    <\/p>\n

    2) Who You\u2019re Against<\/h3>\n

    \u00a0<\/p>\n

    <\/p>\n

    Who shares your space? Who will you be competing with for attention? How might they outshine you?<\/h5>\n

    <\/p>\n


    Your Brand Heart is comprised of four elements that help you clarify who you are,
    what you do, and why it matters<\/strong>.\u00a0<\/h5>\n

    \u00a0<\/p>\n

    <\/p>\n

      \n
    • \n
      Purpose:\u00a0<\/strong>Why do we exist?<\/h5>\n<\/li>\n
    • \n
      Vision:\u00a0<\/strong>What future do we want to help create?\u00a0What does the future look like?<\/h5>\n<\/li>\n
    • \n
      Mission:\u00a0<\/strong>What are we here to do? How do we create that future?<\/h5>\n<\/li>\n
    • \n
      Values:\u00a0<\/strong>What principles guide our behavior?\u00a0<\/h5>\n<\/li>\n<\/ul>\n

      <\/p>\n

      Create Your Brand Essence<\/h3>\n

      <\/p>\n

      Your Brand Essence consists of your:<\/h5>\n

      \u00a0<\/p>\n

      <\/h5>\n
      1) Identify your personality.\u00a0<\/strong>Your personality is basically your\u00a0brand\u2019s human characteristics and attributes.<\/h5>\n

      \u00a0<\/p>\n

      <\/h5>\n
      2) Identify your brand voice.\u00a0<\/strong>This is\u00a0the way your brand sounds and speaks. Remember that\u00a0every brand voice is unique.\u00a0<\/h5>\n
      <\/h5>\n
      3) Identify your tone.<\/strong>\u00a0You brand\u2019s tone is basically your general attitude.\u00a0<\/h5>\n

      \u00a0<\/p>\n

      When most people think of branding, they think of a brand\u2019s visual identity: the logo, colors, typography, and other elements that act as the \u201cface\u201d of the brand.<\/h5>\n
      <\/h5>\n
        \n
      • \n
        Logo<\/h5>\n<\/li>\n
      • \n
        Typography<\/h5>\n<\/li>\n
      • \n
        Color<\/h5>\n<\/li>\n
      • \n
        Imagery<\/h5>\n<\/li>\n<\/ul>\n
        <\/h5>\n
        How to Bring Your Brand Strategy to Life<\/h5>\n

        <\/p>\n

        Now that you\u2019ve completed the full brand strategy process, you can take a damn nap. Thanks to all your hard work, you officially\u00a0have all the tools you need to communicate your brand story, align your brand and your business, and build the lasting relationships you need for long-term success.\u00a0\u00a0Of course, that work is never done.<\/h5>\n
        <\/h5>\n
        To implement your brand strategy effectively going forward\u2026<\/h5>\n

        <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

        Branding is Your Brand Defined A professional services branding is best understood as your firm\u2019s reputation and it\u2019s visibility in the marketplace. The strength of your brand can be measured as Reputation X Visibility. There is another important dimension of your brand as well: how relevant it is to your target client audience. Your brand is […]<\/p>\n","protected":false},"author":9,"featured_media":8929,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-fullwidth.php","format":"standard","meta":{"postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[12],"tags":[],"class_list":["post-8928","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/ofxegypt.com\/en\/wp-json\/wp\/v2\/posts\/8928","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ofxegypt.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ofxegypt.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ofxegypt.com\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/ofxegypt.com\/en\/wp-json\/wp\/v2\/comments?post=8928"}],"version-history":[{"count":0,"href":"https:\/\/ofxegypt.com\/en\/wp-json\/wp\/v2\/posts\/8928\/revisions"}],"wp:attachment":[{"href":"https:\/\/ofxegypt.com\/en\/wp-json\/wp\/v2\/media?parent=8928"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ofxegypt.com\/en\/wp-json\/wp\/v2\/categories?post=8928"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ofxegypt.com\/en\/wp-json\/wp\/v2\/tags?post=8928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}